Gardenia

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Gardenia, the famous bakery brand in Malaysia, established by an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery.  Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall.

The Logo carries the vintage vibe, giving Gardenia it’s nostalgic yet remain exist. All graphic elements in photography and branding reflect the Gardenia’s character, creating expertise in bread making with organic ingredients and home-made style.